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Mitr "FÚ YI" collection - visuals
I led the creative direction and designed the visual identity for Mitr's Fú Yī collection, overseeing everything from typography selection to casting and shoot direction. My goal was to present a fresh take on Chinese New Year, blending playful set styling—inspired by the everyday lives of Thai-Chinese people
—with evocative photography.
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shoot
For this photoshoot, I set out to capture the everyday lives of Thai-Chinese people in a fun, stylish, and
visually compelling way through photography.
roles :
creative director
art director
set stylist
Props designer
stylist
graphic designer
key visual
Thai-Chinese
daily life
vibrant
credits
photographer
assistant, graphic & video editor
retouch & graphic
producer
special thanks
more works
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