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Mitr "dear, home" collection - visuals
I led the Creative Direction and designed the visual elements for Mitr's 'Dear, Home' collection. From typography to casting and directing the shoot, my goal was to imbue the brand with a nostalgic charm and a warm, inviting atmosphere, evoking a sense of romance and sweetness in every visual element.
“Dear Home, Inspired by the tranquil life of a girl living her dream in a charming garden house, this collection encapsulates the essence of laid-back grace. Just like the heartfelt letters our protagonist sends to her beloved friends and family, each garment in the "Dear Home," collection is infused with a sense of nostalgia and connection.












shoot
In this photoshoot, my goal was to imbue the brand with a nostalgic charm and a warm, inviting atmosphere, evoking a sense of romance and sweetness in every visual element.
roles :
creative director
art director
stylist
make up artist
key visual
cozy
love
sweet

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credits
photographer
models
assistant, graphic & video editor
retouch & graphic
producer
special thanks
@laaglace
@deedeerichards_
Grim Jittanat
Mee Naranya
Beam Primpraew
Mitr Team
more works
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