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Mitr "dear, home" collection - visuals

I led the Creative Direction and designed the visual elements for Mitr's 'Dear, Home' collection. From typography to casting and directing the shoot, my goal was to imbue the brand with a nostalgic charm and a warm, inviting atmosphere, evoking a sense of romance and sweetness in every visual element.

“Dear Home, Inspired by the tranquil life of a girl living her dream in a charming garden house, this collection encapsulates the essence of laid-back grace. Just like the heartfelt letters our protagonist sends to her beloved friends and family, each garment in the "Dear Home," collection is infused with a sense of nostalgia and connection.

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shoot

In this photoshoot, my goal was to imbue the brand with a nostalgic charm and a warm, inviting atmosphere, evoking a sense of romance and sweetness in every visual element.

roles : 

creative director
art director
stylist

make up artist

key visual
cozy
love
sweet
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credits
photographer
models



assistant, graphic & video editor
retouch & graphic
producer

special thanks

 
@laaglace
@deedeerichards_



Grim Jittanat
Mee Naranya
Beam Primpraew

Mitr Team


 
more works
 
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