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Mitr "cocoon" collection - visuals
I led the Creative Direction and designed the visual elements for Mitr's 'Cocoon' collection. From typography to casting and directing the shoot, my goal was to portray the story of "life of a fashion designer" through photographs.
The concept design of "Cocoon" embraces a fusion of formality and relaxed sophistication. Expect tailored silhouettes, elevated details, and versatile styles that seamlessly transition from day to night, work to play.






shoot
In this photoshoot, my goal was to infuse the collection with a testament to sophistication, evoking a sense of delicacyin every aspect of the visuals.
roles :
creative director
art director
Props designer
stylist
graphic designer
key visual
fashion designer
authentic
sophistication
detail








credits
photographer
assistant, graphic & video editor
retouch & graphic
producer
special thanks
Mafueng Nada
Grim Jittanat
Mee Naranya
Beam Primpraew
Mitr Team
more works

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