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Mitr "cocoon" collection - visuals

I led the Creative Direction and designed the visual elements for Mitr's 'Cocoon' collection. From typography to casting and directing the shoot, my goal was to portray the story of "life of a fashion designer" through photographs. 
The concept design of "Cocoon" embraces a fusion of formality and relaxed sophistication. Expect tailored silhouettes, elevated details, and versatile styles that seamlessly transition from day to night, work to play.

shoot

In this photoshoot, my goal was to infuse the collection with a testament to sophistication, evoking a sense of delicacyin every aspect of the visuals.

roles : 

creative director
art director

Props designer
stylist

graphic designer

key visual
fashion designer
authentic
sophistication
detail
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credits
photographer

assistant, graphic & video editor
retouch & graphic
producer

special thanks

 
Mafueng Nada

Grim Jittanat
Mee Naranya
Beam Primpraew

Mitr Team


 
more works
 
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