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Mitr "Côté court" collection - visuals

I led the Creative Direction and designed the visual elements for Mitr's 'Côté Court' collection. From typography to casting and directing the shoot, my goal was to infuse the brand with a blend of sporty flair and feminine sophistication, creating an old-money vibe that conveys vintage charm and a sense of opulence in every visual detail.

"Côté Court Club" – Honoring the Power of Female Tennis Athletes at Olympic 2024 in Paris. This collection is inspired by the resilience and dynamism of female athletes on the tennis court. "Côté Court Club" celebrates the indomitable spirit of women who conquer challenges with grace and determination, offering a range of versatile pieces that embody both sportswear functionality and casual finesse.

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shoot

In this photoshoot, my goal was to infuse the brand with a blend of sporty flair and feminine sophistication, creating an old-money vibe that conveys vintage charm and a sense of opulence in every visual detail.

roles : 

creative director
art director
stylist

key visual
tennis
vintage
film
old money
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credits
photographer

assistant, graphic & video editor
retouch & graphic
producer

special thanks

 
Mafueng Nada

Grim Jittanat
Mee Naranya
Beam Primpraew

Mitr Team


 
more works
 
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